There are two different levels of privacy protection options available for UK domain owners.
The first, WHOIS Opt Out is a free privacy service available for non-trading individuals only. Instead of hiding all of your details, WHOIS Opt Out only hides your postal address details, leaving your full name visible.
The strongest and most effective level of privacy protection available is Privacy Protection. Available to all UK domain owners, Privacy Protection hides all of your personal information on the WHOIS database protecting you fully.